What is BLink?
BLink is the new face of demand-response public transportation provided by Bloomington Transit. BLink is comprised of three distinct service types: microtransit, late nite on demand, and paratransit (BTaccess).
BLink Microtransit offers a direct route for riders within Bloomington city limits, but whose origin and/or destination are not within walkable distance of a bus route. No eligibility or application is required to use microtransit. Download the “BloomingtonLink” mobile app (Apple Store or Google Play), or visit Book.BLink.RideCo.com to book your ride.
BT Late Nite On Demand is a partnership program with Uber and Lyft to provide discounted rides to passengers – available Monday through Friday from 9 p.m. to 11:59 p.m. To learn more about the rules and parameters of the program, please visit the BT For Everyone page on our website.
For information on paratransit services and eligibility, please visit the BTaccess page on our website.
Microtransit Service Area / Hours of Operation
BLink Microtransit offers a direct route for riders within Bloomington city limits, but whose origin and/or destination are not within walkable distance of a bus route.
The service operates Monday-Friday from 6 a.m. to 9 p.m. Microtransit rides may be booked up to 24 hours in advance or ordered on demand.
The service does not operate on the following holidays: New Year’s Day, Memorial Day, Juneteenth, Fourth of July, Thanksgiving Day and Christmas Day.
How Do I Book A Trip?
BLink Microtransit operates on the RideCo booking platform. Download the “BloomingtonLink” mobile app (Apple Store or Google Play), or visit Book.BLink.RideCo.com to book your ride.
First time users will need to register an account with a unique email and phone number that is not associated with any existing account. To learn more about the rules and parameters of the program, please visit the BT For Everyone page on our website.
How Much Does It Cost?
BLink Microtransit rides are $2 per one-way trip per person.
Payment for microtransit trips CAN be done on the “BloomingtonLink” app or BLink website when booking. Payment can also be made at time of pickup with cash (exact amount required, drivers do not issue change), “Tap To Pay” (Discover, Mastercard, Visa, Google Pay or Apple Pay), or Umo.
NOTE: If using the “BloomingtonLink” app or BLink website to pay for your trip, you will be charged at the time of booking. If you cancel your trip, a refund will not be issued. You can receive ride credits in lieu of a refund that may be used for future bookings.
BLink Code of Conduct
Passengers have the following responsibilities:
- Pay the proper fare to the driver at the time of the trip.
- Treat BLink personnel and other passengers with respect.
- Be ready to board as soon as your vehicle arrives.
- Be at the specified pickup point to board the vehicle. It is not the drivers’ responsibility to look for the passenger in buildings or elsewhere.
- Limit “no shows” and cancellations since these affect service availability and timeliness for others. NOTE: Repeated no-shows and late cancellations of booked trips may result in booking restrictions and/or denial of service.
- Obey all vehicle and service rules with respect to no eating or drinking on vehicles, no smoking on vehicles, no playing loud music, proper use of seatbelts, keeping service animals under control, not bringing oversized packages and other items, not asking the driver to attend to personal requests of the passenger such as entering their home, handling keys, medications, or running errands.
- Repeated failure to adhere to the responsibilities outlined above may result in refusal of service and possible sanctions in future use of the service.
I have faced a problem after exiting a B.T direct/fixed route vehicle. I had to call the law enforcement when a man also exited the same vehicle and tried to block my way. I would want to report this matter to the public transit authorities. This happened in early May 2025.
Hello,
If you have contacted law enforcement but still need to get in touch with us, please send us an email with an explanation of the incident (cu******@****************it.com) or call us (812-336-7433) so we can log the report.
Have tried to use but can’t find ap.
Hello Philip,
The mobile app is called “BloomingtonLink.” You can also book a trip on a web browser at Book.BLink.RideCo.com.
Misty lawyer
Hi my name is misty lawyer I have been using the Book.blink.RideCo.com for a while now and just recently I have had trouble when I go on the website the app doesn’t show which driver is picking u up or when you try to add a ride on the app it says there is no services at the location you put on in the address bar. I also just clicked on the app just now and it is telling me to reenter my email and address than the message pops up that the email or address is incorrect and won’t let me in my account.
Misty lawyer
Hi my name is misty lawyer when I down loaded the blink app on my phone it worked for a long time. I had to call the bt access office the other day and ask for my account to be reset because when I logged in it said that my email and password was incorrect. I just tried to get on the app on 8/23/25 and it said that I have the wrong email or password and now I can’t get in again. I really do not like the new system I feel like it’s been more of a headache than what its worth
Thank you
Misty lawyer
I don’t understand this. Why send a bus for a direct on demand ride?
Hello Sherry,
For our BLink and BTaccess trips, we don’t send regular size fleet buses. We have vans and smaller “cutaway” buses for these services. They are all ADA accessible and can hold multiple passengers.
Where can I find how many rides my son has left on his account?
I have cancelled rides due to scheduling changes. How do I use the “ride credits”?
Hello Angela,
If this is regarding BTaccess, please call into the office so we can sort it out. If you are talking about fixed-route bus rides, funds would remain on your Umo App or Umo Card.
I would like to see a bus that will pick us up from the terminal and drop us off at the library so I don’t have to walk two or three blocks to get to the library.
I want to know if I need to get logged into the computer because Blink app for Bloomington does’t work…?
Hello JB, thank you for reaching out and we are sorry you are encountering this inconvenience.
It may be most helpful to call our office (812-336-7433) so we may be able to walk thru these issues together on the phone. Our typical office hours are M-F, 8am-4:30pm.
I LOVE this transit system because it’s affordable and very convenient. I am very grateful for such an amazing app that helps me get to my everyday destinations like the grocery stores, doctors offices, and work. Thank you BLink for your services!!!
Hello Amir, thank you for your kind words! We will pass along your message to the entire team.